Renters are more popular than ever, and it seems as though property management companies and landlords are looking to maximize the industry as much as possible. According to a recent article by the New York Times, the companies use a pricing tool similar to that of airlines, which compares pricing based on markets and competitors. So essentially, a computer will determine if your rent is raised.

The Atlanta movers want to remind you that just like with most technological advances, the trick is in knowing when to strike. The same pricing tools that monitor fluctuations in plane tickets also applied to apartment rents, so if you search buildings that are less popular or that a landlord is desperate to fill asap. Be smart and don’t show your desperation…regardless of your situation.